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Online Search: "Antitrust"

8th June 2011

A discussion of the antitrust issues relating to online search and advertising; including

- How are search, advertising, vertical services and mobile platforms inter-related?
- What are the main theories of harm?
- Search engines as gatekeepers and essential facilities after TeliaSonera
- Search manipulation and bias
- Is competition always one click away? What drives competition in search?
- Why is scale so crucial? How do exclusive agreements operate in this sector?
- Is foreclosure possible, given multi-homing?
- Aggregating and using personal information: privacy ramifications for competition policy analysis
- Remedies, the risks of intervention and non-intervention in high-tech markets.

Is Google the next Microsoft? Is Facebook the next Google?



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